Brand discovery
Clarify the business, audience, positioning and visual references.
MAKE YOUR BRAND RECOGNISABLE
Give your business a visual language that feels like you. Design Hat brings logos, typography, colour and applications together into a consistent brand identity.
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THE APPROACH
Strong identity design starts with understanding the business, not choosing a colour palette. We explore your positioning, audience and personality, then develop a visual direction that can work across your website, social content, packaging and print. The result is a practical system, with the files and guidance needed to use it consistently.
WHAT’S INCLUDED
Each project is scoped to your requirements. These are the capabilities we can bring together.
Clarify the business, audience, positioning and visual references.
Explore distinctive concepts and refine the agreed direction into a flexible logo system.
Select combinations that support readability, personality and consistent use.
Develop the supporting shapes, image direction and graphic elements.
Apply the identity to agreed business materials, packaging or digital touchpoints.
Document usage and prepare the agreed source files and export formats.
TANGIBLE OUTPUTS
HOW WE WORK
Understand the brand, audience and competitive landscape.
Develop visual territories and initial identity concepts.
Test the selected direction in realistic applications and incorporate feedback.
Prepare final artwork, exports and practical usage guidance.
VISUAL DIRECTION
Explore the details. Select an image to view it in full.
A FEW USEFUL ANSWERS
Yes. We can build a consistent visual system around an existing logo or discuss a considered refresh.
Deliverables and source formats are agreed in the proposal. Typical exports include scalable vector and web-ready image formats.
Packaging and print applications can be included. We will need product information and the supplier’s production specifications.
The proposal defines review stages and revision rounds, so both sides understand the feedback process before work starts.
LET’S MAKE IT HAPPEN
Start with your goals, requirements and any existing assets. We’ll help shape a practical scope.