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MAKE YOUR BRAND RECOGNISABLE

An identity with character.
A brand with direction.

Give your business a visual language that feels like you. Design Hat brings logos, typography, colour and applications together into a consistent brand identity.

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Stationery & print design — Packaging portfolio
Brand Identity & Design / Design Hat

THE APPROACH

One clear idea. Every brand touchpoint.

Strong identity design starts with understanding the business, not choosing a colour palette. We explore your positioning, audience and personality, then develop a visual direction that can work across your website, social content, packaging and print. The result is a practical system, with the files and guidance needed to use it consistently.

What we focus on

  • A defined visual direction
  • Logo options suited to real applications
  • Consistent colour and typography
  • A usable set of brand assets and guidance

WHAT’S INCLUDED

A complete service, shaped around your scope.

Each project is scoped to your requirements. These are the capabilities we can bring together.

01

Brand discovery

Clarify the business, audience, positioning and visual references.

02

Logo design

Explore distinctive concepts and refine the agreed direction into a flexible logo system.

03

Colour & typography

Select combinations that support readability, personality and consistent use.

04

Visual language

Develop the supporting shapes, image direction and graphic elements.

05

Brand applications

Apply the identity to agreed business materials, packaging or digital touchpoints.

06

Guidelines & files

Document usage and prepare the agreed source files and export formats.

TANGIBLE OUTPUTS

Clear deliverables. A useful handover.

✓

Logo system

✓

Colour & type palette

✓

Brand applications

✓

Usage guide & exports

HOW WE WORK

From the right questions to the right result.

  1. 01

    Explore

    Understand the brand, audience and competitive landscape.

  2. 02

    Create

    Develop visual territories and initial identity concepts.

  3. 03

    Refine

    Test the selected direction in realistic applications and incorporate feedback.

  4. 04

    Deliver

    Prepare final artwork, exports and practical usage guidance.

VISUAL DIRECTION

Relevant work from the portfolio.

Explore the details. Select an image to view it in full.

Logo Design

7th Raven

Packaging

Stationery & print design

Packaging

Skincare collection design

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A FEW USEFUL ANSWERS

About brand identity.

Can you work with an existing logo?

Yes. We can build a consistent visual system around an existing logo or discuss a considered refresh.

Which files will I receive?

Deliverables and source formats are agreed in the proposal. Typical exports include scalable vector and web-ready image formats.

Do you design packaging?

Packaging and print applications can be included. We will need product information and the supplier’s production specifications.

How do revisions work?

The proposal defines review stages and revision rounds, so both sides understand the feedback process before work starts.

LET’S MAKE IT HAPPEN

Let’s talk about brand identity.

Start with your goals, requirements and any existing assets. We’ll help shape a practical scope.