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MAKE YOUR BUSINESS EASIER TO FIND

Clearer visibility.
More meaningful discovery.

Connect your website with the people searching for what you offer. Design Hat brings technical foundations, useful content and a measurable plan together.

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SEO & Digital Marketing / Design Hat

THE APPROACH

A strategy grounded in your audience.

Search and marketing work best when they start with a clear offer and a useful website. We review how people search, how your pages answer their questions and where the customer journey becomes difficult. The plan prioritises practical improvements and measurable actions, rather than promising rankings or results that cannot be guaranteed.

What we focus on

  • A prioritised technical and content audit
  • Search intent mapped to useful pages
  • Clear enquiry and conversion tracking goals
  • Reporting tied to agreed business objectives

WHAT’S INCLUDED

A complete service, shaped around your scope.

Each project is scoped to your requirements. These are the capabilities we can bring together.

01

Technical SEO review

Assess crawlability, metadata, page structure, performance and indexation requirements.

02

Keyword & intent research

Group search topics around what your audience needs and how your services answer it.

03

Content planning

Map helpful service pages and supporting content to the customer journey.

04

On-page optimisation

Improve titles, descriptions, internal links and page hierarchy.

05

Campaign planning

Scope paid or organic channels around audience, creative assets and budget.

06

Measurement & reporting

Define meaningful events and review performance against an agreed baseline.

TANGIBLE OUTPUTS

Clear deliverables. A useful handover.

✓

Audit & priorities

✓

Keyword-to-page plan

✓

Content recommendations

✓

Measurement framework

HOW WE WORK

From the right questions to the right result.

  1. 01

    Understand

    Review the business goals, audience and current site baseline.

  2. 02

    Prioritise

    Build a roadmap of technical, content and campaign actions.

  3. 03

    Improve

    Implement the agreed changes and prepare relevant content or campaigns.

  4. 04

    Measure

    Review visibility and meaningful actions, then adjust the next priorities.

VISUAL DIRECTION

Relevant work from the portfolio.

Explore the details. Select an image to view it in full.

Dashboards

Payments overview dashboard

Dashboards

Planning & scheduling dashboard

Dashboards

Customer success dashboard

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A FEW USEFUL ANSWERS

About seo & marketing.

Can you guarantee a first-place ranking?

No. Search rankings depend on competition, relevance and many factors outside any agency’s control. We focus on sound work and transparent reporting.

Does SEO replace paid advertising?

They serve different purposes and timescales. A channel plan should consider your audience, budget and how quickly you need to test an offer.

Do I need new website content?

An audit will identify missing information, overlapping pages and opportunities to answer important customer questions.

How is progress measured?

We agree on relevant metrics such as qualified enquiries, useful page engagement and search visibility, with the tracking setup stated in the scope.

LET’S MAKE IT HAPPEN

Let’s talk about seo & marketing.

Start with your goals, requirements and any existing assets. We’ll help shape a practical scope.