Website strategy
Map your audiences, page goals and content priorities before choosing a layout.
WEBSITES THAT WORK BEAUTIFULLY
Turn your website into a clear, confident introduction to your business. Design Hat combines considered visual design, responsive development and an easy path from first visit to enquiry.
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THE APPROACH
A successful website helps people understand what you do, find the information they need and take the next step. We start with your audience and content, then shape a structure that makes those tasks straightforward. Visual design and development work together, so the finished site feels consistent on a phone, tablet or desktop.
WHAT’S INCLUDED
Each project is scoped to your requirements. These are the capabilities we can bring together.
Map your audiences, page goals and content priorities before choosing a layout.
Create wireframes and polished screens that adapt comfortably across devices.
Build the agreed experience with reusable components and maintainable code.
Choose an appropriate content management approach and define the editing experience.
Review image sizes, loading behaviour, keyboard access and common accessibility issues.
Check navigation, forms and metadata, then provide the agreed files and editing guidance.
TANGIBLE OUTPUTS
HOW WE WORK
Review the business, audience, existing site and content requirements.
Agree on structure, visual direction and key screen designs.
Build responsive pages and integrate the agreed functionality.
Test across devices, resolve feedback and prepare the handover.
VISUAL DIRECTION
Explore the details. Select an image to view it in full.
A FEW USEFUL ANSWERS
Yes. We begin by reviewing the existing pages, content and technical constraints. Important URLs and search metadata are included in the migration plan.
Responsive behaviour is part of the design and build. We review key layouts at narrow, medium and large screen sizes.
A CMS can be included when it suits the project. We agree on which content you need to edit before choosing the implementation.
A short business overview, examples of work you like, your key services and any available copy or brand assets are a useful starting point.
LET’S MAKE IT HAPPEN
Start with your goals, requirements and any existing assets. We’ll help shape a practical scope.